The Importance of analyzing your Statistics at regular Intervals
A starting blogger and stats
In the beginning of a blog, the blogger likes every visitor that took the time to visit the blog. Therefore every time you visit your stats you will have a great feeling and that is awesome, but, but you should not forget: checking your statistics will not get you any more visitors!
We will do a little math. Let’s say you check you statistics 5 times a day for 5 minutes. That is 25 minutes a day, 125 minutes a week and 500 minutes a month. 500 minutes is 8 1/3 hour a month! You can write yourself many quality articles in that time, and that will increase your visitor base!
Why a title Plays an important Role in Stats?
It is simple. As soon as you are receiving some traffic it is from great importance to analyze your statistics. That’s something else then just looking to some numbers. For example, with a great statistics program like Google Analytics you will be able to learn almost anything about your visitors, with the result you can optimize your blog with your findings!
The importance lies in the knowledge you gain from the stats about what visitors do on your blog. You will know where they are coming from, what the keywords were they’ve entered and found your blog through and you’ll know how they are navigating through your site. I guess you are interested in that.
What is important in statistics analyzing?
In this example I will use Google Analytics, because that is the program I use myself to analyze Object-web blog site statistics. Of course, if you look for the same pointers in other stats program, it will work via the same principle.
Important Pointers
In your program, look for the following points. These can help you to improve your blog:
- Referrer logs - People who visit your blog usually come from websites that link to your site or link to some articles you have written. If you know where these people come from, you know which sources work for your blog. You can use that to promote articles in the future.In Google Analytics: Traffic Sources > Referring Sites
- Search engine traffic - Get to know on which keywords your visitors get on your site. Try to optimize those pages some more and try to get higher in the listings, because it might become your most important traffic source.In Google Analytics: Traffic Sources > Search Engines
- New vs Returning - Very important in the long run. Do you have many people just coming for one time, or will many of those visitors return some day to check for news? This point is important if you want to build a community around your blog (which I think is the most important thing in blogging). In Google Analytics: Visitors > New vs Returning
- Bounce rate - Bounce rate is important as it tells you the percentage of people who view only 1 page of your blog. If your bounce rate is very high, you need to optimize your layout, you need to give visitors more reasons to stay on your blog (to let them navigate easy, related articles, popular articles. Learn more).In Google Analytics: Visitors > Visitor trending > Bounce Rate
- Browsers - If you check this part of the stats program once in a while you get to know what your visitor base is browsing with. If you see some new browsers pop on that list, you have to try your website in that browser and see if it displays properly.In Google Analytics: Visitors >Browser Capabilities > Browsers
So what about you? Are you analyzing?
Do you analyze your statistics? What are you looking for when you analyze? Or do you think it doesn’t really matter where your visitors come from? Please comment to tell me what you think on the Stats. I am very interested in your opinion regarding this subject!
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