Does Bounce Rate affect your Site Statistics ?

Does Bounce Rate affect your Site Statistics ?

You are a blogger and you analyze your statistics from time to time. One point this software tracks is the ‘bounce rate‘. The bounce rate will tell you how many visitors click through to another page. The lower your bounce rate, the higher your pages views and the more people will come back for quality content.

If you have a high bounce rate, it might be a good idea to improve your website or blog. This question might rise to you: What can you do improve the bounce rate of your blog?

In this post, I will give you some pointers you should look at to keep visitors on your website and lower your bounce rate.

1. Structured navigation – Usually, people looking for a tutorial, search Google and they want to find the needed information as fast as possible. If they can’t find it right away, they leave and look for another site. If you have a structured navigation, you might seduce those people to click through to your homepage, about page or another article interested to them.

2. Uncluttering your sidebar – You should make sure your blog homepage contains the most useful information. Stop using those funny and useless widgets; instead you should use a ‘popular article’ widget or a ‘tag cloud’. People will more likely click on an article if they can find it right away, without looking through all kind of mess first.

3. Related articles – Your blog has a niche, meaning you have more tutorials and articles on the same subject. Why not make it easier for your visitors to click through a ‘related article’, at the end of your post? A nice plugin is available to do this called ‘Yet another Related Posts Plugin’ and will add a bunch of related posts at the end of your post.

4. About page – Some weblogs noticed new visitors navigated to the about page after they’ve read an article. It is important to make that information easy to find. People are lazy and if they can’t find it right away, they will leave. Help them and help yourself. People might stick around faster if they see there is a real guy or girl behind the weblog.

5. Surveys and polls – Interacting with your visitors is always a good idea. Eventually you could add a poll or survey to your blog and see what results they bring in. When people see an interesting question, they might reply or vote and stick around.

Yet, several points were also there to discuss further on the bounce rate and site statistics, let me know your thoughts and views on this so that we can have more discussions going forward.